British reality show veteran and oft-scandal plagued model Sophie Anderton took up the promotional task of walking around a London area shopping mall in some little black sheer lingerie she was pimping. It's certainly better than a billboard or a press announcement or even a fashion show.
I'm kind of digging this publicity idea. Sure, you could see your favorite sextastic celebrity in hot photos in a catalog, but ogling them in person in thongs and see-through bras strutting around the mall? Heck, you might catch me grabbing a cheese-on-a-stick and a soda and planting myself firmly in a good viewing setup at the food court and make a day of it. I hate malls, but I do so lust hot women in their skivvies. Enjoy.