Echo Lawrence - September 11, 2020
Emily Ratakjowski has broadened the scope of her brand by adding some jewelry to the mix and the great news about this addition to her product line is that there's only one way to shoot necklaces, and you know ALL about that.
Whether you love Emrata or think she's overrated and just lucky she got that Music Video, I'll say that I think her launching a product line of bikinis, activewear, sweatpants, now Jewelry, was a brilliant move. Not necessarily a genius move, it isn't quite reinventing the wheel, but a brilliant move because she could just kick back and basically do nothing as brands throw money at her, but she realized to build equity in product lines. It clearly is paying off, for her, but also for us, because we get to watch her figure out various ways to sell the products and those ways are FAR more interesting than the door to door salesman who use to show up to my house selling frozen meat that looked like he hunted said meat at the local homeless shelter. If you know what I mean.