Echo Lawrence - October 16, 2020
Savage by Fenty is the trending lingerie brand by Rihanna and Louie Vuitton group.
They basically did a mix of Victoria's Secret and Agent Provocateur, coupled with the street wear industry's "weekly drop" model of "Buy it now or you'll never get a chance to buy it again" scarcity. It's a world of collectors and when people have a timeline ticking or a line up of people waiting for the same fancy thong, they go mental. I've seen Black Friday videos, line-ups bring out our competitive instinct.
Beauty brands, like Kylie Cosmetics do the same thing "Only 100,000 people can buy, dropping at noon on Friday"...so 300,000 elbow throwing internet users hit the shopify servers and sometimes even crash them, all for a lip gloss that can probably cause cancer down the line, because the non-cancer causing alternative ingredient would bite into their profits, and profits are what they are here for.
It's just e-commerce!
So as Savage by Fenty becomes a trending meme, as it leaves Victoria's Secret in the dust because they are a mall brand, always available, always reliable, always stocked up panties that the younger generation see as their mom's underwear, the girls of the internet are buying it up, since they need outfits for their IG shoots, and lingerie is the GO TO outfit for these shoots while the celebs of the internet are being gifted products from Rihanna because she's also a celeb and they like to stick together, so here's a mix of all the Savage by Fenty going on instagram right now!