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Echo Lawrence - January 7, 2026
Hailey Bieber just stepped into some very big, very lacy shoes, and somehow didn’t trip.
The model shared a series of snaps recreating one of Gisele Bündchen’s most iconic Victoria’s Secret campaign moments, wearing pieces from the brand’s latest drop and giving us a modern update on the whole “angel energy” thing.
Same pose, same vibe, same “this should come with a warning label” aesthetic, just with Hailey’s cooler, softer, effortlessly unbothered spin on it.

It’s a clever little fashion moment, nodding to Victoria’s Secret history while reminding everyone that Hailey isn’t just part of the next generation, she’s actively rewriting what that generation looks like.
So congratulations to Hailey for pulling off the rare triple threat: paying homage, selling lingerie, and casually breaking the internet at the same time!
Scroll through the gallery for a better look at the new campaign!