Tex Hollywood - November 3, 2020
Hana Jirickova is an amazing Czech model!
She has been around for a while, but despite all the hot content she's been involved in, content that has brought her to what you could call the top of the lingerie model food chain, working with Victoria's Secret, the MECCA for lingerie models, that stamp of approval of "You are really hot and well paid" that we don't even need because we can see just how hot she is without their endorsement, but for whatever reason only has $50k followers on Social media which is weird when you know local bartenders with more of an audience and they aren't top models. I guess instagram followers aren't life!!
This shoot is for a collaboration between For Love and Lemons, which was a trending independent lingerie brand out of California and Victoria's Secret, as part of their new strategy to get people into stores, which involves using instagram brands and the influencers who own those brands to get that relevance by making their merchandise available at the retail level. It's actually a smart play, give those people a place to sell, and keep your brand alive and rent on these insane locations paid. It's a win/win for all involved.
The other nice thing about it, is that they produce content that has a whole differt and BETTER vibe than the tried, tested and true content Victoria's Secret has been producing for basically ever. It's tired and this breaths new life into their brand also.
The most important thing about this is that they are using Hana Jirickova in their campaign, which for those of you who can't see is not plus sized, handicapped, average looking, or a pawn to seem "inclusive", also nice for people like me who think we need to keep models hot!!
Overall, a win!