Julia Fox Finally Lets Herself Be Hot in New Agent Provocateur Campaign!

Julia Fox is back and this time, she’s not trying to scare us. The Uncut Gems star fronts the new Agent Provocateur campaign shot by photographer Greg Williams, and for once, she’s embraced what the rest of us have known all along: it’s okay to just be hot.

Gone are the bleached brows, experimental alien-core looks, and “performance art” outfits that made her seem more extraterrestrial than temptress. Instead, Julia is serving classic bombshell energy, curves, confidence, and lingerie that leaves very little to the imagination.

It feels like a full-circle moment. Somewhere between the red carpet chaos and viral street-style stunts, Fox seemed allergic to the idea of being traditionally attractive. But in these photos, she looks like she finally remembered: it’s not a crime to be sexy.

It’s okay to shave your armpits, to let men drool a little, and to own your power without having to prove you’re “different.”