Kaia Gerber in her Calvins!

Kaia Gerber, the Cindy Crawford mini-me because she's her daughter, seems to be working with Calvin Klein on his latest "Calvins" shoot, At this point in our lives, we are very familiar with this marketing campaign as they've been running it for 30-40 years at this point. Unlike most 40 year old things, these never seem to get boring because they always star half naked girls showing off their underwear.

The other fun thing about the Calvin campaigns is that they go viral, you get one team lead like Kaia Gerber posting pics like this and all of a sudden, millions of girls from the internet follow suit. It's the ice bucket challenge or the next viral tiktok dance everyone hops onto, but underwear! I'm into it and you should be too.