Echo Lawrence - October 13, 2020
One of the best thing to have happened to young starlet Sydney Sweeney was getting cast as an ambassador for Rihanna's Savage x Fenty brand that is basically giving Victoria's Secret a run for their money, in that they are relevant and doing really well.
I've heard they are consistently sold out because they generate hype and get people to buy in the window specific products they produce in limited quantities are available. It's a sales tactic called "Scarcity" that the streetwear industry was able to really maximize on over the last 20 years and that obviously trickled down into all mainstream brands. It puts the pressure on the consumer to buy now, or be forced to wait until the next drop, never to get that product they want so bad. So people get all excited as their wait in line to get ripped off.
While Victoria's Secret is still old school and trying to figure out how to integrate inclusivity within the brand imaging due to the pressure the public have put on them for only using hot chicks. They think the only reason they are failing is because of their lack of inclusivity, while clearly it's because they are for old ladies!
Rihanna's brand also uses babes like Sydney Sweeney, who was built to be pushing lingerie and looks amazing doing it!