Tex Hollywood - October 21, 2020
Vivien Gutmann, who you can follow on instagram HERE. She seems to be an IMG signed model, which means one of the biggest model agencies in the world has endorsed her, decided she's worthy of selling to brands and making money with, so she's passed the credibility test.
I know that traditional agencies haven't really mattered that much in the last 4-5 years with the self starting do it yourself influencer, but since everyone is out here modelling now, brands are going back to that whole dealing with an agent instead of dealing with an influencer model, because there are probably a lot of really lazy and unprofessional influencers, while the agency gives that buffer.
I know if I was a brand, I'd rather pay some company to get me what I need out of their model, than deal with all those egos, moods, ups and downs. It's likely very tedious.
What isn't tedious is watching these models like Vivien in action, because she's a professional poser and if she didn't look good in her tropical adventure, both IMG and Vivien would need to go back to that drawing board!