Tex Hollywood - July 20, 2021
Rihanna's bringing the fire in this content she's producing for her billion dollar lingerie brand that has given all other lingerie brands a run for their money.
It's the direct to consumer, avoid that heavy overhead from having locations in every mall and attach some super famous pop icon to the project, just make sure she posts it on her feed as often as possible to push all those high margin sales.
Instagram is the home shopping channel, where anyone with an audience can get a piece of our disgusting consumerism. I mean so many products we don't actually need, making people so much money they don't actually need, while getting in debt we don't need. It's insanity because buying crap doesn't bring happiness.
However, Rihanna's promotional content brings happiness, because she's still looking good as she shows off the lingerie!