Tex Hollywood - November 30, 2020
Rihanna is the multi faceted, multi talented, multi platinum Barbados Sensation who has found her place in the world as a lingerie peddler, which is not quite like a panty seller you find on Craigslist or reddit, since it involves having an actual business, where there's a whole design process, manufacturing process, marketing campaign.
I guess sitting on her pile of celebrity money got boring and tapping into her passion for designer lingerie made sense, since it would make its own pile of money, as it is currently outperforming the traditional lingerie brands, all because it has Rihanna's stamp on it. The power of celebrity and I guess marketing.
For the most part, Rihanna has been featuring other models and influencers in her campaigns, as her ambassadors, we've featured a bunch here from Jojo, Sydney Sweeney, Maddison Pettis and others. So it's nice to see the den mother, the leader of the lingerie cult, make an appearance of her own, because she's still Rihanna, a superstar, a legend, half naked.